Persona brief

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Consumer & Digital

Put roles, purposes and erasure duties into every franchise contract

Franchisees, marketplaces, loyalty vendors and agencies touch your shoppers' data. Each needs a defensible role and contract, and your consent wording must pass CCPA dark-pattern rules.

PDF
Persona brief
Put roles, purposes and erasure duties into every franchise contract

Franchisees, marketplaces, loyalty vendors and agencies touch your shoppers' data. Each needs a defensible role and contract, and your consent wording must pass CCPA dark-pattern rules.

PDF

·

1.7 MB

·

2 pages
Retail & D2C brands
General Counsel / Head of Legal

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