Persona brief

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BFSI

Build cross-sell lists from recorded consent, not account balances

Bancassurance, mutual-fund and loan offers to existing customers need purpose-level consent, readable notices in their language and withdrawal that every campaign channel honours.

PDF
Persona brief
Build cross-sell lists from recorded consent, not account balances

Bancassurance, mutual-fund and loan offers to existing customers need purpose-level consent, readable notices in their language and withdrawal that every campaign channel honours.

PDF

·

1.8 MB

·

2 pages
Public sector banks
CMO / Head of Digital & Growth

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