Persona brief
·
BFSI
Keep cross-sell reach by proving consent for each purpose
Every cross-sell campaign through the app, RMs, call centres or partners needs purpose-level consent, easy withdrawal and readable notices, on top of RBI rules.
PDF
Persona brief
Keep cross-sell reach by proving consent for each purpose
Every cross-sell campaign through the app, RMs, call centres or partners needs purpose-level consent, easy withdrawal and readable notices, on top of RBI rules.
PDF
·
1.7 MB
·
2 pages
Private sector & small finance banks
CMO / Head of Digital & Growth